Sandeep Goyal is an advertising veteran. May 1, Only this year they are supposed to represent the quick, agile and efficient service experience of the digital transformation initiatives at Vodafone India. These characters are played by human actors in body suits. That really has been the beauty of the ZooZoos campaign for so many years.
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Vodafone ‘Zoozoos’ are actually humans!
ZaraBol – Trending Topics. ZooZoos are kind of the same.
Vodafone and Ogilvy have kept the idea of the ZooZoos visually powerful, bringing in very many different messages over the years, but without compromising the creative identity and purity of the concept. Sure, you do see some animated ZooZoos on TV at cricket games sitting and cheering amongst the spectators but the ZooZoos idea could have been taken much further into merchandising and public events that would have enhanced the brand connect with Vodafone even more.
Vodafone’s ZooZoos are back and ‘happy to help’
Zoozoo in Vodafone ad. They halt the exercise on seeing the help signal from the couple. It is now going to be IPL The views expressed in comments published on newindianexpress. ZooZoo Zoozoo in Vodafone ad. Not very many people, including advertising professionals, however know that the ZooZoos are not really an original idea of Ogilvy. But then longevity is the biggest virtue of campaigns with long legs, and big ideas.
May 1, We had a few problems and some funny moments as well while shooting the ads,” Nagpal said. The Hindu Business Line. Videos LS Polls This can be gauged from the huge fan following on social networking sites such as FacebookOrkut and Twitter. So the brand new Ninja avatars of this year are just the continuation of a good idea.
So the ZooZoos, conceptualised by ad agency Ogilvy and Mather, are now 10 years old. The Times Of India. I n reality, however, Zoozoos are actually slim women actors from local Mumbai theatres, dressed in white costumes to portray the characters.
Views Read Edit View history. There is also a contest titled ‘What kind of Zoozoo are you? With these ads we are communicating as many services as possible through funny characters that behave like humans,” Nagpal said. NewsApp Free Read news as it happens Available on. Take Amul, for example.
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Vodafone’s ZooZoos are back and ‘happy to help’- The New Indian Express
The Zoozoos were split in two parts – the body and the head. T he entire shoot cost about Rs 3-crore Rs 30 million for the 30 different ads. Who will reach the playoffs this season?
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ZooZoo – Wikipedia
Docomodake appear everywhere in Japan, used widely as mobile phone accessories, phone-games and picture-book heroes, stuffed toys and much more. Zoozoos — stick-like figures with an egg-like heads — feature in the latest Vodafone Essar commercials that are aired during the Indian Premier League Twenty20 cricket series to promote different offerings and services provided by Vodafone to its customers. Vodafone 3G ‘s Super ZooZoo which was introduced as a symbol of Vodafone 3G launch in India was brought to life zoozoks a Kinect and making it dance to reggae.
The ZooZoos have remained flexible and adaptive, taking on different roles in different contexts without losing their own individuality. Zoozoo merchandise like mugs, key chains, etc is on the anvil too.